The opportunity system for home services

Lead generation + custom follow-up

Every home service business has one of two problems.

You either need more qualified leads—or you already have the leads and estimates, but need a system that turns more of them into booked work.

StrategyCreativeAutomationTracking

OPPORTUNITY OPERATING SYSTEM

SYSTEM LIVE
REVENUE ENGINE

Every opportunity, moving.

Live automation

01 / ACQUIRE
Lead generationFill the pipeline
01AttractPaid media
02CaptureLanding pages
03RespondUnder 60 seconds
04BookQualified jobs
02 / RECOVER
Custom follow-upConvert what you already have
01ReplyInstant contact
02NurtureCustom sequence
03RecoverOpen estimates
04WinBooked revenue

Lead generation

Fill the pipeline with people who actually need your service.

Google AdsGoogle Local Services AdsFacebook Ads

We run Google Ads, Google Local Services Ads, and Facebook Ads for home service companies. Each channel has a different job, but they work together to keep qualified opportunities moving into your pipeline.

The MSR recipe

Our proprietary approach blends algorithm strategy with homeowner psychology— giving the platforms better signals, customers stronger reasons to respond, and every campaign a conversion path built to turn attention into leads.

Talk About Lead Generation
01

Google Ads built to capture high-intent homeowners who are actively searching

02

Google Local Services Ads optimized to win more calls in the markets you serve

03

Facebook Ads that combine strong offers, scroll-stopping creative, and precise targeting

04

Service-specific landing pages and funnels, rapid follow-up, and clean tracking from click to booked job

NEW LEAD

00:00Instant response sent
DAY 02Estimate follow-up
DAY 07Customer re-engaged
JOB BOOKED

Custom follow-up systems

Squeeze every dollar out of the leads and estimates you already have.

We build the system around your sales process, your services, and the way your team actually works. Every lead gets a response. Every estimate gets followed up. Your team stops relying on memory.

Immediate response for every new lead, even after hours

Custom text and email sequences for open estimates

Missed-call text back, database reactivation, reviews, and referrals

Sequences that stop when the customer replies, books, or buys

Talk About Follow-Up

The complete system

Need both? That is where the Robot really earns its name.

We generate the opportunity, respond instantly, follow the estimate, and keep the relationship moving until the customer books or tells us to stop.

01Lead comes in
02Instant response
03Estimate follow-up
04Job booked
05Review + referral

No generic package. No duct-taped system.

Let's figure out which problem is costing you more.