Blog

Lessons from the field.
No fluff.

Real strategies, real numbers, and real stories from home service operators who are growing profitably. No fluff.

Hiring & HR2025

Automate Your Entire Hiring Process — From Application to Onboarding

We built digital applications inside High Level that automatically pre-qualify our applicants and put us in front of qualified people. It literally saves us hours of time by not having to sift through thousands of fake resumes on Indeed.

The system texts and emails our applicants automatically. It auto-schedules them on a calendar to be interviewed by phone and in person, and sends all of the details about where to show up and reminders of when to show up.

It also delivers what we call a "First Day Document" so that when we do hire them, they know exactly what to do on their first day. It delivers their onboarding documents — all of their W-2s or W-9s, whatever it is that they have to fill out. It sends company policies and documents for signatures.

The system also alerts our team when to do reviews. And if we have to offboard an employee, it sends an automated message for them to return all company items before receiving their last paycheck.

It saves a ton of time and makes it very easy to hire and keep your company stocked with potential applicants that are ready to work — so that you'll never have a hiring problem again. It also takes a little bit of the emotion out when it comes to offboarding an employee, because the system sends all the messaging.

The full course is inside My Service Robot — the full snapshot, framework, template, and step-by-step instructions on how to modify it for your business.

Want this system built for your business?

The full hiring automation framework is included inside My Service Robot.

Book a Free Demo
Reporting & KPIs2025

Small Business KPIs — Track These Numbers in This Order to Troubleshoot Anything

In this video I walk through how to analyze the numbers you need to track and look at your business like a vending machine: a little bit of money goes in the top and it should spit out 10-20x out the bottom. And if it doesn't, when your numbers are in order it becomes very easy to spot the problem really quickly.

The key is tracking your KPIs in the right order. When they're in sequence, troubleshooting your business becomes almost automatic. You can see exactly where the breakdown is — whether it's lead flow, conversion, average ticket, or close rate — without guessing.

With our reporting solution, we set this all up for our clients so they have complete clarity on their business numbers and can make informed decisions quickly. Instead of being reactive, they can be proactive by reviewing their numbers on a daily basis — just like you would review stocks or crypto on a daily basis.

The difference between operators who scale and operators who stay stuck is almost always visibility. If you can't see the numbers, you can't fix the numbers. And if you're only looking at them once a month or once a quarter, you're already too late.

Our Custom Reporting add-on inside My Service Robot gives you this visibility in real-time — calls and leads, estimates and jobs, and full lead revenue attribution — so you always know exactly what's working and what's not.

Want this system built for your business?

The full hiring automation framework is included inside My Service Robot.

Book a Free Demo
Growth & Marketing2025

Scaling a Pressure Washing Company — Marketing, Automation, and What I Would Do Differently

In this conversation I sat down with Jonathon Henderson of Pressure Washing Marketing Pros. We talked about me scaling my pressure washing company and what that journey actually looked like.

We got into marketing -- what worked, what didn't, and what I would do differently if I had to go back into the home service industry again today.

A big part of the conversation was about automation and how it was the key to scaling my cleaning business, my pressure washing business. When you are running crews and trying to grow, you cannot be the one chasing every lead and following up on every estimate. The system has to do that for you.

That is exactly what My Service Robot was built to solve. The follow-up, the lead response, the review requests, the reactivation -- all of it running automatically so you can focus on operations and growth.

Jonathon runs Pressure Washing Marketing Pros -- a full-service digital marketing agency built exclusively for pressure washing and exterior cleaning businesses. If you are in exterior cleaning and need leads, check them out at pwmarketingpros.com.

Want this system built for your business?

The full hiring automation framework is included inside My Service Robot.

Book a Free Demo
Integrations & Tech2025

How to Use Webhooks With Housecall Pro — Triggers, Actions, and Zapier Explained

In this video I explain the Zapier section inside Housecall Pro, the webhook section, and the difference between those two sections. A lot of people get confused about which one to use and when.

I describe what a webhook actually is, how it works, what it does, and how to use it inside Zapier to connect another piece of software to Housecall Pro.

I also show you how to read the data from a webhook payload -- which is the information that gets sent when something happens in Housecall Pro. Once you understand how to read that data, you can do almost anything with it.

I walk through how I use Go High Level to automate tons of things with Housecall Pro -- whether it is estimates, jobs, invoices, or payments. The key concept is triggers and actions. A trigger is when something happens in Housecall Pro (a new estimate is created, a job is completed, a payment is received). An action is what happens next in another app as a result.

Once you understand triggers and actions, you can build automations that fire automatically every time something happens in your business -- without you lifting a finger. This is the foundation of how My Service Robot connects to your scheduling app and runs your follow-up, notifications, and reporting.

Want this system built for your business?

The full hiring automation framework is included inside My Service Robot.

Book a Free Demo
Growth & Scaling2025

My Story — How I Started, Built, and Automated a Pressure Washing Company

In this video I sat down with Pat Clark and told my full story -- how I started my pressure washing business from scratch, how I built the company, and how I automated as much as I possibly could.

We talked about the early days, what it took to get off the ground, and the turning points that allowed me to actually scale instead of just staying busy.

A huge part of the conversation was about automation. When you are in the field running jobs, you cannot also be the one following up on every lead, chasing every estimate, and managing every customer touchpoint. That is where systems come in.

We covered key takeaways for marketing a home service company -- what actually works when you are trying to grow, and what is a waste of money. We talked about scaling -- the operational side of going from one truck to multiple crews. And we talked about automating -- how to remove yourself from the day-to-day so the business runs whether you are there or not.

If you are running a home service business and want to hear what the journey actually looks like from someone who has done it, this one is for you.

Want this system built for your business?

The full hiring automation framework is included inside My Service Robot.

Book a Free Demo

More Coming Soon

New video breakdowns and guides dropping regularly.

AutomationComing Soon

The Complete Guide to Home Service Automation

Everything you need to know about automating follow-up, lead response, review requests, and customer reactivation in your home service business.

Follow-UpComing Soon

Why Your Estimates Are Going Cold (And How to Fix It)

The average home service business loses $40K-$80K per year in unfollowed estimates. Here is why it happens and the system that stops it.

Lead ResponseComing Soon

The Speed-to-Lead Problem Nobody Talks About

If you are not responding to new leads within 60 seconds, you are losing 30-50% of them to competitors. Here is the data and the fix.

ReviewsComing Soon

How to Get More 5-Star Reviews Without Being Annoying

The automated review request system that gets results without making your customers feel pressured or spammed.

GrowthComing Soon

Scaling From $500K to $1M Without Burning Out

The operational playbook for breaking through the half-million ceiling. Systems, hiring, delegation, and the automations that make it possible.

OperationsComing Soon

How to Calculate If an Employee Is Actually Profitable

Most owners guess. Here is the math you need to know exactly what each crew member needs to produce to be worth their paycheck.

Want the system, not just the knowledge?

Reading about automation is great. Having it run your business 24/7 is better. Book a demo and see MSR in action.

Book a Free Demo